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‘Inventing Wine’: The History Of A Very Vintage Beverage
“Wine is our original alcoholic beverage.”
Price changes way people experience wine, study finds
“In what will be music to the ears of marketers, the old adage that you get what you pay for really is true when it comes to that most ephemeral of products: bottled wine.”
Expensive and inexpensive wines taste the same, research shows
“Psychologist Prof Richard Wiseman (University of Hertfordshire) today revealed the results of The Taste Test – a large-scale experiment to discover whether expensive wines are good value for money.”
Do More Expensive Wines Taste Better? Evidence From A Large Sample Of Blind Tastings
“Individuals who are unaware of the price do not derive more enjoyment from more expensive wine.”
Freakonomics Radio: Do Expensive Wines Taste Better?
“The latest Freakonomics Radio podcast is called ‘Do More Expensive Wines Taste Better?’”
Why We Can’t Tell Good Wine From Bad
“The Misconception: Wine is a complicated elixir, full of subtle flavors only an expert can truly distinguish, and experienced tasters are impervious to deception.”
Is Red Wine Really Good For You?
`How Much Wine Should You Drink?
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